Not pot cbd
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A New CBD Brand Is Using Its Profits to Help Those Affected by the War on Drugs
Courtesy of brand
It seems as though it might be hard to improve upon the benefits of CBD, which research indicates may include improved sleep, increased immune function, the relief of chronic pain, and more, but the release of Not Pot’s CBD gummies has managed to raise the bar. These little bears might look cute, but alongside their inflammation-fighting qualities as a supplement, they pack another powerful punch — a commitment to de-stigmatizing cannabis use in the United States and giving back to some of those who have been most affected by the War on Drugs. While it’s true that there are some who criticize the hype surrounding CBD saying more research needs to be done and that it’s poorly regulated (among other complaints), Not Pot has strict standards for its own formula, and firmly backs each bottle of gummies it sells.
Before we get into the giveback component, let’s go over the product details. Each bottle of Not Pot contains 30 polar bear-shaped gummies that are free not only of animal products but also of artificial flavoring. The chewy morsels are made with ingredients like strawberries and apple pectin and produced in a facility that’s certified organic, allergen-free, and Kosher.
Each gummy contains 10 milligrams of a proprietary blend of full-spectrum hemp extract, which is a little different from the CBD isolate you might find in many other products. Basically, like a few other companies on the market, Not Pot utilizes the entire hemp plant, taking advantage of all its healing properties instead of isolating just one component. And Not Pot won’t get you high — the company specifically sources from organic American hemp, which is bred for “high CBD and low THC levels and is cultivated in compliance with the 2014 Farm Bill,” according to the brand’s press release.
The particular formula it uses was settled on after an extensive 16-month market testing period, which Not Pot says was spurred by the exaggerated claims, inconsistent dosing, and questionable ingredients that the brand’s founder and CEO Kati Holland has seen flooding the burgeoning CBD industry. With the ingredient being so new-to-market, Holland tells Allure she is interested in earning the trust of the consumer by putting the focus on transparency and consistency.
Research shows that daily, uniform doses of CBD are what the body’s endocannabinoid system responds best to, so users who take a daily supplement are more likely to see benefits than more occasional users.
While Not Pot is hardly the first company to come out with a daily CBD gummy, the brand is committed to giving back. Not Pot has partnered with The Bail Project, a nonprofit that’s battling our country’s mass-incarceration epidemic by disrupting the money bail system. Every month, Not Pot has pledged to use profits to pay the bail of one person in need — a person who may otherwise be unable to return to their life and family while embroiled in tedious court proceedings.
Cannabis, in many forms, is truly entering the mainstream. As Holland shares in the brand’s press release, “It’s important. to make sure that profits from legalization are reinvested in communities most harmed by prohibition.” In this case, that’s the Black and Latino communities, which are disproportionately harmed by the ravages of the War on Drugs; in fact, almost 60 percent of those in state prison and nearly 80 percent of those in federal prisons on drug offenses are men of color.
According to the press release, “Almost half of all drug arrests in the U.S. are for simple cannabis possession, and every year, more than 600,000 people are branded with a lifelong criminal record, preventing them from being able to get employment, housing, and federal financial aid.”
Holland continues, saying, “As U.S. companies, led by mainly white men, get billion-dollar valuations on the Canadian stock market, and our fellow community members simultaneously sit in jail for simple possession, we feel we have a moral obligation to bring awareness and justice to these issues.”
In essence, Holland and the entire Not Pot team are putting their money where their mouths are, drawing attention to the important issues even as they market this new wellness product. In an interview with Allure, the brand was transparent about the packaging and design elements (which were designed in collaboration with Leslie David, the same designer behind Glossier) — it wants the product to be social media-friendly, because Not Pot isn’t shying away from the tough conversations.
Holland believes that cannabis use is nothing to be ashamed of. What Not Pot suggests we should be ashamed of is the “deep, tangled roots [of cannabis] in our country.” It feels that to profit off of the changing tide of public perception without acknowledging the damage that’s already been done feels irresponsible.
So go ahead and pop a bottle of these gummies onto your bedside table. Buying a bottle of CBD gummies won’t solve institutional racism or undo the history of damage done by the War on Drugs, but perhaps choosing to support a brand that’s attempting to make a dent in it might show the industry what consumers are looking for and cause a necessary shift.
Not Pot’s vegan CBD gummies are available starting November 28 exclusively at notpot.com for $39.99.
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Allure interviewed the founder of socially conscious CBD brand Not Pot, which just launched its polar bear-shaped CBD-infused gummies. The brand is also working to undo the damage of the War on Drugs by partnering with The Bail Fund to pay the bail of one person in need each month.